Would you rather eat a McDonald’s Value Meal, or enjoy a 5 Star meal in a renowned restaurant?
I think for most of you the answer is pretty simple. I’ll just have to rephrase my question!
Why are you absorbing your music in such an impersonal and industrial fashion?
Musical culture is an integral part of our lives. Our memories are triggered by it. Our mood is
affected by it. We move to that basic instinct that is rhythm. A catchy melody is hard to get out of
our heads. I always chuckle when people say they don’t enjoy music. Not true. They haven’t found
the music that they enjoy yet.
Think about it. Your morning commute would be much more frustrating/boring if all we had was
talk radio. Would Pulp Fiction’s opening scene pack as much a punch without Dick Dale’s
Yet we have cheapened the experience over the years, shifting our focus from rewarding hard
work with an attentive ear to the race for the ultimate single (more on that in a later article).
Vinyl is making resurgence, and it’s not without reason. In a world where a song, a movie, a book
is just a click away, where a hit is calculated by its image and length rather than its quality and
production, it’s reassuring that people want to take the time to enjoy their music again (also an
article for a later date).
I’ll admit I’m guilty of being part of the piracy culture. We live in a world where anything we want
out of our vast history of culture can be accessible in a matter of minutes, and that’s great. But I
have the sneaking suspicion that people aren’t using it to its full potential.
If I listen to a song I enjoy, I will seek out that album. If I enjoy that album, I will seek out that
artist’s back catalogue. If I enjoy that, I’ll seek out their influences. But not everyone does that.
Think back to the last time you were passively listening to music (in a movie, on the radio, TV etc.)
and a song caught your ear. There’s a certain euphoria associated to discovering something that
grabs you that way. You’re happy (“this is awesome!”). Ask yourself now why you wouldn’t want
to extend that feeling by discovering the rest of that artist’s universe.
So go see a band. Rent an old movie without knowing what it is. Download someone’s album. If
you enjoy it, buy it. It’s like voting. If you aren’t heard, other people decide. Talk to other people
about tunes, movies, whatever. Go out and discover.
Or just buy the soundtrack to a Tarantino film, or a “Now! Music” compilation. Sure, Tarantino’s
got taste, I’ll give him that. But buying one or the other is just letting someone ELSE decide for
YOU what’s worth listening to.
Here’s a few albums I think are great. Give em a listen, let me know what you think. Or don’t. It’s
up to you. Leave a comment with something you like.
I’m up for discovering anything.